Dojo Pocket OOH

We don't like taking the easy road at Dojo. 

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So when the opportunity came up to produce our first-ever OOH campaign in three weeks – including a 38 x 3m cross-track hoarding ad at Custom House station – we didn't bat an eyelid... Sort of.

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With the help of our creative partners at Troublemaker, I laid down the foundational concepts and storytelling elements of this ambitious and successful campaign.