Three years into the launch of Dojo and growth was exponential – now it was time for the brand identity to catch up.

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Read the story of how we tackled an ambitious, multi-faceted rebrand and repositioning project as the ship was still being built.​

 

ITM Events is a corporate production company with BIG ambitions.​

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To facilitate further growth, I teamed-up with ex-Dojo design superstar Rodrigo Rodrigues to take on a ground-up rebrand and repositioning project to help set the foundations for the future. 

 

A glimpse of three years into Dojo's future – just 42 days in the making. 

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Working with creative agency Troublemaker and production house Untold Studios, I led the storytelling charge as Creative Director.

 

I lead the way into new territory as Creative Director on Dojo's first OOH campaign. 

 

The result? An engaging and impactful station domination to drive traffic and register interest for new hardware launch, Dojo Pocket.

 

In August 2023, Dojo partnered with Apple to launch Tap to Pay on iPhone in the UK. 

 

I led as Creative Director on launch comms and the all-important campaign idea – then told the story at an all-hands keynote. 

I've been a senior creative leader at Dojo – one of Europe's fastest growing fintech companies – since 2020.

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Now, as Creative Principal, I help join the dots between product truths and audience engagement through compelling storytelling and strategic, conceptual creative thinking.

 

 

In 2018, LV= underwent a complete digital transformation – I came on board to direct and deliver a refreshed tone of voice across the entire estate.

 

The result was the all-new (and highly performing) LV.com. 

In 2017, I oversaw all of the most commercially important words for ambitious personalised publishing start-up, Wonderbly.

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From CRM and TVCs, to product copy and story ideation, I led the charge as managing copywriter

From 2013 to 2017, I was senior writer at brand agencies Wolff Olins and Rufus Leonard.

 

During my time at two of the UK's best brand shops, I helped create verbal identities for some of the world's biggest and most ambitious businesses.  

From 2011 to 2013, I was the senior in-house advertising copywriter for publishing powerhouse, HarperCollins. 

 

From the sublime to the ridiculous, I honed my craft in impactful UK OOH and print advertising.