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Talking B2B storytelling with New Market GTM
Creating a human connection with B2B decision-makers is a vital component in the GTM strategy mix.
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I sat down with the brilliant Jade Maravillas – founder of New Market GTM – to discuss the storytelling techniques I've used through the years to drive product adoption.
ITM: Elevating a winning regional events business
ITM Events is a corporate production company with BIG ambitions.​
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To facilitate further growth, I teamed-up with ex-Dojo design superstar Rodrigo Rodrigues to take on a ground-up rebrand and repositioning project to help set the foundations for the future.
Dojo creative
I've been a senior creative leader at Dojo – one of Europe's fastest growing fintech companies – since 2020.
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Now, as Creative Principal, I help join the dots between product truths and audience engagement through compelling storytelling and strategic, conceptual creative thinking.